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Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era
AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Over...
Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?
We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our d...
76% of AI Overview Citations Pull From Top 10 Pages
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expect...
8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)
For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overview...
Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google
Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal...
How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego
After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one ...
15 Marketing Conferences to Attend in 2025
Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Location: San Francisco, USA Prices: From US$1,399 Date: September 3-5 Website:...
AI Overviews Cite AI-Generated Content More Than Human Writing
Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We t...
9 Digital Marketing Conferences We’re Attending in 2025
But we’ve been to many and we’ll continue to go to many. These are the conferences we’re attending or thinking of attending this year. Dates: September 3-5 Location: San Francisco, USA Speakers:...
9 SEO Conferences to Attend in 2025
Here are the ones we think are worth attending in 2025. Location: San Diego, USA Prices: From US$615 Date: September 23 & 24 Website: BrightonSEO San Diego Speakers: Britney Muller (Britney Muller), A...
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