Winklevoss Twins, Alesso, Paolo Maldini Join Charity NFT Project on Ethereum

Ethernity is launching a charity-focused NFT collection, attracting various celebrities to participate. 

Ethernity, a new project committed to donating proceeds from tokenized digital art to charity, has pulled in a group of major celebrities for its first collection. 

Among those endorsing the project are the Winklevoss twins, soccer stars Paolo Maldini and Christian Vieri, Philadelphia 76ers owner Michael Rubin, and EDM artists Alesso and Dimitri Vegas & Like Mike. 

The celebrities will be recreated in digital art form. Proceeds from each sale will be donated to charity, and the project will lean on stars from music, film, sports, crypto, and other industries. 

Ethernity will release tradable NFT cards like those used in the fantasy soccer game Sorare, plus animated art pieces. Michael Rubin will kickstart the first Vintage Card Collection, with more to follow at a later stage. 

Renowned digital artists will also create works. Mad Dog Jones and Esteban Diacono are already enlisted to create pieces for the project. According to Ethernity founder, Nick Rose, the launch date for the initiative is unknown as well as many of the details of each auction. “Donations will vary from 5% to 95%, [and] everything will be clearly stated on each NFT drop,” he told Crypto Briefing.

As with other NFTs, every piece will be tokenized on the Ethereum blockchain. As they live on the blockchain, NFTs provide provable scarcity, authenticity, and ownership of the artwork.

NFTs are a relatively nascent innovation but have recently exploded in various forms. Many musicians and other celebrities have joined the trend, tokenizing exclusive music and social media posts in addition to digital art. Sought-after NFTs often fetch significant sums of money—denominated in ETH—in auctions, which makes a charity-focused project backed by celebrities a potential big win for good causes. 

Ethernity will launch soon. More information can be found here. 

Disclosure: At the time of writing, the author of this feature owned ETH, among a number of other cryptocurrencies.