What to expect from Made by Google 2024?

The curtain for Made by Google 2024 rises on August 13 at 10 a.m. PT, offering a preview of what’s next in technology, including the much-anticipated Pixel 9. This strategic move places Google ahead of Apple, which plans to unveil the iPhone 16 in September.

Who will be the star of Made by Google 2024?

While Google has not provided explicit reasons for this change, the timing might be strategic, considering the proximity to the U.S. presidential election, which is shaping up to be exceptionally notable. Moreover, Google is poised to enrich the conversation with updates on its Gemini initiative, which promises to integrate advanced generative AI features, setting a new standard for Android devices.

In an interesting twist of strategy, Google continues its practice of pre-event teasers. Despite potentially diminishing the surprise element of the main event, these early reveals effectively stir excitement amidst the usual summer slowdown in consumer electronics. This week, Google introduced two high-end devices: the Pixel 9 Pro and the Pixel 9 Fold, both positioned as premium offerings in their lineup.

A foldable phone built for the Gemini era.
Out with the old. In with the Fold.

Learn more and sign up for #MadeByGoogle updates: https://t.co/7zTWktAvWk pic.twitter.com/UZDudLiUWB

— Made by Google (@madebygoogle) July 18, 2024

Introducing the Pixel 9 and its cohorts

The anticipation surrounding Google’s new flagship models, including the Pixel 9, Pixel 9 Pro, and the innovative Pixel 9 Fold, is palpable. These devices are expected to feature Google’s latest Tensor G4 chip and operate on the upcoming Android 15 platform, promising a suite of enhancements tailored to elevate user experience.

A phone built for the Gemini era.
It can do a lot—even let your old phone down easy.

Learn more and sign up for #MadeByGoogle updates: https://t.co/PUmAUi4YBe pic.twitter.com/I3EEXOkq3I

— Made by Google (@madebygoogle) July 18, 2024

Android 15: The next step

Dubbed internally as “Vanilla Ice Cream,” Android 15 is on the horizon, with its beta version recently released. The final iteration, set to be unveiled at the August event, will introduce users to new features designed to enhance multitasking capabilities and improve overall device performance. Noteworthy updates include satellite connectivity and an innovative on-device incognito mode dubbed Private Space, which adds a layer of security for sensitive information.

Google Assistant

Amidst these technological advancements, the role of Google Assistant has been a topic of interest. With the integration of Gemini’s capabilities, it’s clear that Google envisions a future where its generative AI will handle significant functionalities. However, whether this will lead to a complete replacement of Google Assistant or its enhancement remains to be observed. For now, Google has opted to maintain Assistant alongside Gemini, reflecting a cautious approach to this transition.

The curtain for Made by Google 2024 rises on August 13 at 10 a.m. PT (Image credit) Pixel Watch 3 and Pixel Buds Pro 2

Beyond smartphones, Google’s investment in wearable technology continues to grow, as evidenced by the upcoming Pixel Watch 3 and Pixel Buds Pro 2. Since acquiring Fitbit in 2020, Google has been actively expanding its presence in the wearable market, signaling strong commitments to this growing sector.

As Google prepares to unveil its latest products and technologies, the tech community and consumers alike await with anticipation. The early event not only sets the stage for Google to showcase its advancements but also highlights its strategic positioning in the competitive tech landscape. As the date approaches, all eyes will be on Google to deliver innovations that could redefine the user experience across its device ecosystem.

Featured image credit: Alex Dudar/Unsplash