STEPN GO And Adidas Expand Their Partnership With Genesis NFT Sneaker Collection

SYDNEY, Australia, September 23rd, 2024, Chainwire/--FSL, creators of STEPN GO, announce the continuation of their exciting collaboration with adidas through the launch of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection.

\ This is the second phase of a year-long partnership, following the successful April 2024 launch of the STEPN x adidas Genesis Sneakers, which saw the two brands collaborating to blend fitness and digital fashion. The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on MOOAR, FSL’s NFT marketplace.

\ A total of 1,000 Genesis Sneakers will be up for grabs at 10,000 GMT per entry, with a refund provided for those who don’t win. The partnership highlights adidas' commitment to exploring the future of wearables in the Web3 space, with more exciting projects to follow.

\ Since STEPN GO’s Public Beta Launch on September 4, 2024, the Haus System has quickly become a standout feature of STEPN GO. It allows users to lend Sneakers to friends, sharing Energy and earnings while motivating each other to stay active. This innovative system has opened up STEPN GO to a broader audience, making it accessible even to those with no prior knowledge of crypto, by simply using an Activation Code.

\ Beyond the Haus System, STEPN GO offers several other features designed to reward users for staying active. The Fitness Level feature provides additional earnings based on consistent activity, turning every step into an opportunity to earn more. GO GAME TOKEN (GGT), earned through walking, jogging, or running, can be used within the app for upgrading Sneakers and minting Shoeboxes. Additionally, the platform encourages sustainability by requiring users to burn Sneakers to gain Energy, ensuring a balanced economic model. 

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Yawn Rong, Co-Founder of FSL, shared: “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.”

\ FSL has a strong history of rewarding its loyal community. This was most notably demonstrated through the Trailblazer Airdrop, which recently distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID. These rewards not only acknowledge long-term commitment but also provide priority access to upcoming mints and exclusive opportunities.

\ As STEPN GO continues to build on the success of its predecessor, the platform is set to launch even more exciting features in the coming months. With a focus on combining fitness, social interaction, and blockchain technology, STEPN GO offers players a unique experience where physical activity is rewarded, while adding elements like PvP competitions and enhanced social features to boost user engagement.

Building on the success of STEPN, the pioneering move-and-earn platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow, or lend your Sneakers to earn rewards by staying active. Your rewards can be used to level up, cash out, or flex your online appearance, fostering both physical activity and social connections.

STEPN is Web3’s leading lifestyle app with over 5.6 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS.

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.

Mattina Hiwaizi

[email protected]

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