Smash Sales Goals with the Best 10 Email Sequence Software

Email sequencing involves sending a series of timed, connected messages to guide prospects through the buyer’s journey. This automated nurturing converts more leads into customers compared to single, sporadic emails.

In this article, we’ll explore the top 10 software platforms for creating effective email sequences that boost sales. Whether you need basic automation or advanced features like AI writing, these tools make it easy to engage, convert, and delight each lead.

Why Email Sequencing Matters?

Before getting into the specific tools, let’s discuss why email sequencing is so critical for business growth:

• Guides prospects through the sales process automatically
• Builds relationships and trust with consistent touchpoints
• Keeps your brand top of mind with prospects  
• Customizes messaging based on lead behavior
• Scales one-to-one communication through automation
• Delivers information when most relevant to each prospect
• Converts more leads into customers

Implementing sequenced emails provides one of the highest ROI marketing tactics available today. Now, let’s look at software options that make effective sequencing simple.

Choosing the Right Software

With many options for sequence software, how do you select the best platform? Consider these factors:

• Integrations – Look for tools that integrate with your CRM, email, and other martech.
• Learning curve – Less complex tools allow you to build sequences faster.   
• Templates – Pre-built templates accelerate the creation of initial sequences.
• Lead management – Prioritization and routing help focus efforts on hot leads.
• Personalization – Dynamic content customized to each recipient performs better.  
• Analytics – Robust email analytics helps continuously optimize sequences.
• Budget – Match software pricing to your business size and revenue potential.  

Determine which features are essential to maximize your sales process and team effectiveness. The right sequencing platform provides a scalable way to nurture prospects, drive repeat sales, and grow revenue over time.

Top 10 Software for Email Sequences SalesHandy

SalesHandy is a dedicated email sequencing tool packed with capabilities to maximize conversions. 

• Drag-and-drop visual sequence builder makes it easy to create and visualize multi-touch narratives.
• Dynamic personalization uses merge tags to customize messaging with contacts’ names, companies, etc.
• Support for cross-channel sequencing across email, SMS, Facebook ads, and more.
• Lead scoring and segmentation allow sending customized sequences based on prospect behaviors and profile data.
• Robust email delivery tracking provides analytics on opens, clicks, errors, unsubscribes, and more.

Starting at just $25/month for up to 10000 emails, SalesHandy provides an affordable way to implement highly targeted, automated sequences that humanize communication. The platform is designed specifically around visual sequencing for sales and marketing.

TRY SALESHANDY

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Klenty

Klenty combines the power of artificial intelligence and automation to optimize email sequencing.

• AI-generated content suggests personalized messages and subject lines based on your sequences and audience data. This gives a head start on compelling copy.
• Dynamic sequences alter real-time paths based on individuals’ actions and characteristics for maximum relevance.
• Visual drag-and-drop builder makes it fast and easy to create sequences without coding.
• Lead scoring and filters allow you to change sequence paths based on each prospect’s behaviors and interests.
• Powerful email analytics provide actionable data on open rates, clicks, unsubscribes, device engagement, and more.

At $50/month, Klenty offers enterprise-level features while leveraging AI to drive results from your sequences. It’s an excellent choice for advanced marketers.

TRY KLENTY Overloop

Overloop stands out with specialized features tailored to sales teams’ unique needs.

• Out-of-the-box prospecting sequences allow sales reps to begin automated outreach immediately.
• Meeting scheduling sequences integrate calendars to find times and book meetings automatically. 
• Pre-built templates for common sales scenarios like demos, free trials, quotes, and more accelerate campaign creation.  
• Real-time alerts notify reps when a hot lead engages with a sequence, allowing fast, personalized follow-up while interest is piqued.
• Support for both email and SMS sequencing provides flexibility across the most common digital channels.

With Overloop, reps can nurture more prospects simultaneously without sacrificing personalization. Starting at $49/month and a 14-day free trial, it brings sales-specific automation to maximize effectiveness.

TRY OVERLOOP Mailshake

Mailshake focuses specifically on supporting sales teams with targeted outbound sequencing.

• Proposal and meeting scheduling sequences simplify two of the most common sales tasks.
• Lead enrichment features integrate contacts’ social media, company, and other data to bolster targeting.
• Email verification helps analyze deliverability before sending it to each prospect.
• A shared team inbox allows collaboration on leads with automated routing and notifications.
• Powerful email template editing and tracking provide insight into email performance.  

At $58/month and up, Mailshake makes it easy to implement personalized cold outbound sequencing at scale. The tool aims to empower sales reps to drive more qualified conversations.

TRY MAILSHAKE

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Snov.io

Snov.io provides an affordable, integrated marketing platform with robust options for email sequencing and automation.

• Drag-and-drop visual designers make creating sequences intuitive and fast without technical skills.
• Tools are in place to ensure contacts don’t receive duplicate messages across channels like email and SMS. 
• Lead scoring helps you identify hot prospects based on their profile and engagement actions. These leads can then enter higher-priority sequences.
• A/B testing allows refining email content to improve open rates, clicks, and conversions over time per sequence.
• Support for sequencing across email, SMS, social media, ads, and more provides multi-channel consistency.

For just $30/month, Snov.io delivers excellent value. It brings enterprise-level features to businesses of any size through its all-in-one marketing suite.

TRY SNOV.IO Mailchimp

As one of the most popular email marketing platforms, Mailchimp needs no introduction. For sequencing and automation, it provides:

• Intuitive drag-and-drop builders make it fast and easy to create sequences without the technical expertise required.
• Mailchimp offers pre-built automation templates for common scenarios like welcoming new contacts, re-engaging inactive leads, promoting content, and more.
• Tags, groups, and interests allow segmenting your audience based on behaviors and profile data to send targeted sequences.
• Essential personalization with merge tags enables customizing sequences with names, companies, locations, and other information.
• A/B testing capabilities help determine the most effective content and structure for your sequences.  
• Detailed email analytics reports provide insight into critical metrics like open rate, click rate, unsubscribe rate, and more to optimize efforts.

Starting at just $11/month, Mailchimp makes it affordable for small businesses to leverage the power of sequences and automation to nurture leads. The platform’s simplicity makes it accessible to beginners.

TRY MAILCHIMP

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Woodpecker

Woodpecker stands out by providing a sequencing platform purpose-built around streamlining sales outreach.

• The visual sequence builder is incredibly easy to use with drag-and-drop simplicity—no coding required.  
• Their template library includes pre-made sequences for sales prospecting across cold email and SMS outreach.
• Workflow creation tools empower non-technical users to set up automation triggered by lead activities and characteristics without IT help.  
• The Woodpecker Chrome extension allows creating sequences or following up right from a prospect’s LinkedIn profile or website seamlessly.
• Interactive sequences featuring content like GIFs and videos help engage hard-to-reach prospects.

Packages start at $54/month for this sales-focused powerhouse. It aims to maximize effectiveness while simplifying implementation.

TRY WOODPECKER Mixmax

Mixmax combines the capabilities of a robust email sequencing platform with embedded communications tools for a unified sales and marketing engine.

• The drag-and-drop sequence builder allows the visual creation of multi-touch narratives without the technical expertise required.  
• Hundreds of pre-built sequences and email templates accelerate campaign creation for common sales and marketing scenarios.
• Specialized templates for scheduling meetings and sending quotes or invoices save teams significant time.
• Lead prioritization and routing features ensure hot prospects get fast-tracked to sales reps.  
• Tight Gmail integration surfaces vital data in the inbox and enables creation sequences from email.
• Mixmax offers complementary tools for SMS, social media, and voice within the platform.

Starting at $29/month, Mixmax supercharges productivity with an all-in-one arsenal for humanizing touchpoints at scale. 

TRY MIXMAX

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Outreach.io

Outreach.io empowers sales reps to maximize effectiveness through sequencing and automation capabilities tightly integrated into workflows.

• The visual sequence builder makes it easy for reps to create multi-step sequences tailored to different prospects without relying on technical resources.
• Specialized templates help reps get started quickly with proven outreach and follow-up messaging.
• Lead prioritization and intelligent routing ensure hot prospects get fast-tracked to the right reps.
• Email personalization through merge fields enables the creation of personalized sequences using critical prospect data.
• Outreach shows reps critical sequence metrics like open and click rates while tracking outcomes in the CRM to optimize messaging.

Starting at $80/month, Outreach.io is designed to help reps scale relationships and have more qualified conversations. It’s a good fit for sales teams wanting to maximize results.

TRY OUTREACH Instantly.ai

Instantly.ai combines the power of artificial intelligence and natural language generation with sequencing and automation to create uniquely personalized, human-sounding sequences.  

• The AI message composer allows for generating ultimately customized email copy tailored to each recipient and their context without any templates required.
• Sequences are generated automatically based on your goals, audience, and messaging preferences using Instantly’s deep learning capabilities.
• Natural language processing analyzes your contacts and brand to ensure messaging matches your style.
• Intelligent lead segmentation factors in dozens of data points to customize sequences to each prospect’s needs and profile.
• Campaign analytics empower you to optimize content based on engagement and outcomes continuously.

Starting at $30/month, Instantly provides an easy way to leverage advanced AI for resonate sequences.

TRY INSTANTLY

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Conclusion

Email sequencing enables marketers to guide buyers through a personalized journey at scale. The right platform makes it easy to engage contacts with value-driven content matched to their interests and needs. While many excellent tools exist, focus on core factors like ease of use, lead management, and analytics integration to find the best fit. Map software capabilities to your goals, resources, and growth trajectory. With an optimized sequencing strategy spanning cold prospecting to customer re-engagement, you can nurture more leads into delighted customers over time. Treat software as an enabler while crafting campaigns focused on relevance and value. With the massive payoff sequencing delivers, selecting a platform that aligns with your business is an investment that will pay dividends for years to come.

Frequently Asked Questions (FAQ’s) What are the main benefits of using email sequencing software?

The main benefits are that it automates and guides prospects through the sales process, builds relationships with consistent touchpoints, keeps your brand top of mind, customizes messaging based on behaviors, scales one-to-one communication, and delivers information when most relevant. Overall, it converts more leads into customers.

What email sequencing software is best for small businesses on a budget?

For small businesses, the most budget-friendly options that still provide robust sequencing are Mailchimp, Snov.io, and Woodpecker.

Which tools are best for sales teams and outbound prospecting?

The top sequencing tools tailored to sales teams are Outreach.io, SalesHandy, Mailshake, Overloop, and Woodpecker. They provide templates and workflows aimed specifically at sales prospecting.

How can I get started quickly with pre-built sequences?

Many platforms like Klenty, Mixmax, Mailchimp, and others offer libraries of pre-built templates and sequences to accelerate campaign creation for common scenarios. Leverage these to get started faster.

What analytics should I look at to optimize my sequences?

Key metrics to analyze are open rate, click rate, unsubscribe rate, device engagement, email deliverability, and ultimately conversions driven by each sequence. Use A/B testing as well.

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