In today’s digital world, content distribution is nearly as important as the content itself. People are more empowered than ever before to simply ignore content they have no interest in. You can’t buy their attention any more, you have to earn it.
Content quality is, of course, essential to earning people’s attention. But even if you’ve created the Mona Lisa of blog posts, if you don’t know how to distribute your content it’s not going to be seen, clicked, read or shared. This is what makes intelligent content distribution so vital.
There are an absolute encyclopedia of content distribution tools and channels that you can use to promote your work. The tools that you choose should ultimately reflect your audience, providing content to them in a format they enjoy through a network or medium that they frequent.