Of the top 100 search keywords driving traffic to dailymail.co.uk (which redirects to a .com URL in certain countries), 32 triggered AI Overviews in May 2025. In 68.8% of searches for these keywords where an AI Overview was present in May, no click was made by the user to go to the site (compared with 54.9% of searches not driving a click overall when looking at the site’s top-100 search terms). Source: How Google AI Overviews is fuelling zero-click searches for top publishers