and the distribution of digital products.
Free stock videos: 15 best platforms every marketer should know
People watch more than a billion hours of YouTube videos every day. Over on TikTok, users spend nearly five billion minutes per day on the app.
Even Instagram — the world’s most popular photo-sharing app — has shifted its focus to video over the last few years… probably because Instagram videos account for more than half the time users spend on the app.
Overall, the average person spends about 17 hours each week watching online videos.
Bottom line? People love video content.
This means that video should be a vital part of your social media marketing strategy. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. You just need a good list of free stock video resources.
Which is exactly what we’ve got for you. Read on for a list of websites for stock footage you can repurpose, remix, or reimagine, without any stress about copyright infringement.
Let’s dig in!
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Free 30-Day Trial 15 of the best sites for free stock videosLooking for free or low-budget stock video options? Look no further — we’ve got 15 options to browse through below.
1. Adobe
Source: Adobe Stock
Adobe Stock is run by well-known graphic design software Adobe. It offers a number of different stock assets, like images, illustrations, audio, and of course, video. While the site’s main selection of stock videos are behind a paywall, Adobe does offer some that brands can use for free.
Unique features:
- Variety of categories, like animations, transitions, backgrounds, and more
- Customizable video templates available to download
Price: Adobe Stock starts at $29.99/month for 10 standard assets or 1 video/month. However, it does have a limited selection of free stock videos as well.
Best for: Brands that already use Adobe products
2. Pexels
Source: Pexels
Pexels began as a free photo site, but has since added a large library of free HD and 4K stock videos.
With Pexels’ license, all photos and videos can be used for free, and without attribution (though giving credit to the videographer is certainly appreciated). Videos can be edited and modified however you like.
Unique features:
- Daily “trending free stock videos” that help you find in-demand content options
- Search bar to find exactly what you need
Price: Free
Best for: Companies that use both stock photos and videos
3. Pixabay
Source: Pixabay
Pixabay offers over 150,000 free stock videos and millions of stock photos, illustrations, audio clips, and other assets.
All visual content on the site can be used for free, whether for commercial or non-commercial purposes, for print or digital (though certain downloads may specifically clarify “what is not allowed”). You don’t need to get permission or give credit to the artist to use or modify the content.
Unique features:
- Large selection of assets — photos, illustrations, vectors, videos, music, sound effects, and GIFs
- Quick-click option to edit stock content in Canva
- Multiple filtering options to find exactly what you need
Price: Free
Best for: Brands looking for multiple creative assets in one place
4. Canva
Source: Canva
Canva is an easy-to-use graphic design tool that also offers free stock video footage that you can insert right into your designs. This makes it easy to create quick video content within a single dashboard.
Unique features:
- Insert your stock video right into your shareable design
- Filters, transitions, and other editing tools available
Price: Free limited plan. Premium plans start at $15/month.
Best for: Brands looking for an all-in-one video creation experience
5. Coverr
Source: Coverr
Started by entrepreneurs and filmmakers who needed good-looking video for their products, Coverr is intended to fill that same need for other up-and-coming brands. Now, it has thousands of free video clips, which have been downloaded more than five million times. All the videos are in HD and available to download in MP4 format.
No sign-up needed, no attribution required, just instant downloads of free video footage. Use these sweet clips in commercial video projects or personal ones, and copy or modify them to your heart’s content.
Unique features:
- A library of AI workflows to browse through
- AI-generated video clips you can download and use
Price: Free for limited video footage. Coverr+ allows access to premium stock videos for $10/month.
Best for: Brands interested in using AI-generated content
6. Freepik
Source: Freepik
Freepik is a site that offers a number of free assets, from stock videos and images to icons, templates, and even AI tools. While the platform does have some paid-only assets, it also has a wide variety of free ones as well. Keep in mind that while free, they do require attribution unless you sign up for a premium plan.
Unique features:
- AI generation tools for creating even more assets
- A variety of free stock assets to use for your marketing content
Price: Free, but attribution is required. Premium plans start at $9/month.
Best for: Brands that want to utilize AI for content creation
7. Mixkit
Source: Mixkit
What can you stock your content coffers with over at Mixkit? We’re talking stock video clips, sound effects, music, and even video templates. It’s a library of resources provided by a company called Envato, a subscription service for creative assets, but this batch is free, free, free, with new content being added every week, with no attribution required.
Unique features:
- Vertical stock video footage for short-form video apps
- 4K resolution stock videos
Price: Free
Best for: Brands with a focus on vertical video platforms like TikTok, Instagram Reels, and YouTube Shorts
8. Videvo
Source: Videvo
Videvo offers over three million free stock videos as well as motion graphics, music and sound effects created by their community of users.
The clips you download from Videvo will be licensed in a variety of different ways: some you may not be able to use for specific types of projects. There’s a complete breakdown here of all the different license types, but here’s a quick summary:
- Videvo Attribution License allows you to use a clip for free, but you have to credit the original author.
- Clips with a Creative Commons 3.0 can also be used for free, with credit, and may be remixed or adapted.
- Public Domain licenses mean that they’re yours to do with as you wish!
Check out the individual usage rights for each video for more details.
Unique features:
- Templates to be used with a number of different video editing tools
- Easy-to-use search bar
- Collections that feature a number of video clips with similar vibes
Price: Millions of assets are available for free, but premium videos and other assets can be accessed with premium plans that start at $7.99/month.
Best for: Brands that use one of the video editing tools Videvo has templates for
9. Videezy
Source: Videezy
Videezy has a large collection of video clips that are royalty-free for personal and commercial use, but always make sure to check each clip’s specific licensing info to make sure your favorite footage is available to use.
Most require that you credit Videezy.com when using their footage. However, you can also buy credits that will allow you to use footage without attribution.
There’s a wide variety of high-quality video clips to choose from, in both HD and 4K resolution. When searching for videos, any results marked with “Pro” are premium clips that are only available by paying with credits.
Unique features:
- The ability to browse by category so you can see groups of similar clips
- Vectors, photos, and brushes also available on sister sites
- Video backgrounds and After Effects templates also available
Price: Free for select videos. Pro videos require paid credits to download. Credits can be purchased at 1 for $19, 5 for $39, or 10 for $49.
Best for: Brands that don’t mind crediting the original creator
10. Vidsplay
Source: Vidsplay
There are new videos added every few weeks to the Vidsplay collection, which makes it a great resource for keeping your social video content fresh. And since it’s been around since 2010, there’s a huge backlog of older content to pursue, too.
You can download and use any video without paying royalties, although you do need to provide attribution.
Unique features:
- Stock videos are updated weekly so you always have new content to choose from
- Access a variety of different types of videos, from nature to background textures
Price: Free
Best for: Brands who want regularly updated content options
11. Mazwai
Source: Mazwai
Mazwai describes its free stock footage and moving images as “hand-picked” by their in-house team of experts. Run by Videvo, another platform on our list, Mazwai shares a more exclusive selection of video content.
Mazwai offers high-definition content that’s either licensed under the Creative Commons 3.0 license (use for whatever, just make sure to credit the author) or under the Mazwai License (use for whatever, no credit required).
Unique features:
- Unique video categories, like timelapse, drone, and slow motion
Price: Free
Best for: Brands looking for high-quality video content options
12. Visme
Source: Visme
Similar to Canva, Visme is another graphic design tool that has a library full of free stock videos for its users to incorporate into their designs. Easily drag and drop your selected video into your marketing graphics, video content, presentations, and more.
Unique features:
- The ability to insert stock video directly into a piece of content
- Embeddable designs to place on your website or blog
Price: Limited free plan. Keep in mind that the free plan doesn’t support video file downloads, so you’ll only be able to use video as presentation backgrounds. Paid plans start at $29/month.
Best for: Brands that often create and deliver presentations
13. Dareful
Source: Dareful
Okay, it’s not a collection of thousands or millions of clips, but maybe there’s something among the hundreds of open-source 4K royalty-free stock video clips here that will tickle your fancy.
Formerly known as Stock Footage for Free, Dareful provides stock footage that’s licensed under Creative Commons 4.0, which means you’re free to share and adapt as long as you give appropriate credit and indicate if any changes were made.
Unique features:
- All videos were shot by a videographer named Joel Holland
Price: Completely free as long as you provide credit.
Best for: Brands that want their video footage to look like one person’s specific style
14. Free Nature Stock
Source: Free Nature Stock
Free Nature Stock is a website filled with free, nature-specific, 4K and HD stock videos. The site also offers free stock photos and vectors for brands looking for even more nature-related assets. They’re all offered under a Creative Commons Zero license.
Unique features:
- Website filled with nature-specific content
- Free nature-related vectors available
Price: Free
Best for: Brands with products or services that are in a nature-adjacent industry
15. Motion Elements
Source: Motion Elements
Motion Elements is the last free stock video website on our list, but it’s a good one. With free videos, music, sound effects, and video editing templates, you’ll find everything you need to make amazing video content here.
Unique features:
- Find timely stock videos with the “Calendar curations” filter
- After Effects and Premiere Pro template downloads available
Price: Limited free assets. Users can also pay per download or sign up for a monthly subscription starting at around $15/month.
Best for: Brands looking to focus on their video creation efforts
Top 3 tips for leveraging free stock videos in your social media postsWant to make the most of free stock video footage in your social media content? Keep these three tips in mind.
1. Align the visual with your brandMake sure the video footage you select makes sense for your brand. After all, a brand that has nothing to do with nature wouldn’t typically share video footage from Free Nature Stock, right? Instead, they’d want to share videos that relate back to their brand and their industry, products, and services.
2. Understand usage rightsYou don’t want to get caught failing to comply with copyright laws. The fines are steep.
With that in mind, make sure you pay attention to the usage rights on each stock video website you visit. More than that, make sure the usage rights don’t vary per video, as they do on some sites.
3. Get creativeOut of the 15 free stock video websites we provided, you have literally thousands of options at your fingertips. And if you can spare some marketing budget for a paid service, that number will increase to millions.
This means you can and should get creative with how you use these assets. Especially because they’re available to every brand — not just yours. You don’t want your video content to look just like everyone else’s.
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