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Shift Happens: 7 Examples of Search Intent Shift (+ How To Identify It)
But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phe...
Content Curation: How to Build a Fandom by Talent-Scouting Great Content
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really respond to. In this article, you’ll learn why conte...
Stop Overcomplicating Things. Entity SEO is Just SEO
Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, ...
SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead
When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs...
The 25 Biggest Traffic Losers in SaaS in 2024
…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies tha...
SXO Explained: How to Adapt to the New Era of Search
As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuse...
“Education” Isn’t Enough: How to Market When Information is Dirt Cheap
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growt...
Content Marketing ROI: How to Put a $ Value on Content
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few rea...
Ahrefs’ $29 Starter plan – what’s included and how it compares
Meet our Starter plan: a $29/month offering that’s great for SEO beginners who are looking to go beyond the basics offered in our free Ahrefs Webmaster Tools plan. Here’s what you need to know. Wh...
I Disavowed “Toxic Backlinks”: Here’s What Happened
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahr...
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