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The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome exam...
The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies
You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study...
How to Detect AI-Generated Content
With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: ...
Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt
Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to me...
My Complete AI Content Process for Ahrefs
I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 fre...
How to Track Website Metrics With One Free, Privacy-Friendly Tool
So, to clear up the confusion, I’ll show you the key metrics that really matter, explain how to make sense of them, and show you how to do it all with one free, privacy-friendly tool that’s ready ...
Is SEO Dead? Real Data vs. Internet Hysteria
Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic about zero-click searches, the fear that AI has made everything obsolete. Bu...
New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)
As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahref...
What We Learned From Studying Our Own “AI Proof” Keywords
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase) their clicks, even when AI ...
Google’s Free SEO Tools, Explained
Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and the...
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