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TikTok desktop: How to use and post TikToks from your computer
There are some websites we only think about accessing on desktop and some we only think about as a mobile app. For example, purchasing flights? That’s a desktop activity. Scrolling through TikTok...
36 Instagram Story ideas for more engagement in 2025
If growing engagement is your goal, the right Instagram Story ideas will get you there. Instagram is the most-used social media platform for Gen Z (ages 16-26) and continues to rapidly rise in popu...
How the LinkedIn algorithm works in 2025
No time to read? Check out the audio version of this post. The LinkedIn algorithm operates a bit differently than most other social platforms’ — it’s specifically designed to prevent conten...
Social media KPIs every marketer should be tracking
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics: likes, comments, sh...
13 ChatGPT alternatives worth trying for SEO, content, and more
When I was starting out in marketing, most of my time went into things like manually transcribing interviews, digging through industry research, and wrestling with spreadsheets to build reports. Now? ...
How much does YouTube pay per view in 2025?
If you, like thousands of other YouTubers, are hoping to make money on the video platform, you’re probably wondering what your income might look like. How much does YouTube pay per view? The shor...
Social commerce: The ultimate guide to selling on social media
It’s time to sell out. You know, the good kind. Social commerce is a game-changer when it comes to digital marketing: it makes the buying process simple for consumers, so supporting businesses l...
Link in bio: How to set up and optimize your bio links
What is a link in bio and why does it matter in 2025? “Link in bio” refers to the URL in the bio section of most ...
21 social media analytics tools to boost your strategy in 2025
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free an...
Social media intelligence (SOCMINT): A 2025 guide for marketers
There are 5.42 billion social media users in 2025. And people spend an average of more than 2 hours per day using social platforms. During that time, they create a huge amount of data. That data provi...
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