Creating excellent content is half the battle, encouraging clicks is the other half. Your blog title is your initial (and sometimes sole) opportunity to leave an impression. Particularly in a space like security, where technical readers are bombarded continuously with new entries, reports, and studies, your headline must cut through the noise without resorting to clickbait.
In this guide, you’ll learn how to write blog titles that grab attention, earn clicks, and build trust, specifically for a cybersecurity audience.
Prefer watching instead of reading? Here’s a quick video guide
https://youtu.be/lOLK77BX-pw?embedable=true
Why Blog Titles Matter So MuchThink about this: when your article appears in a Google search, Twitter feed, newsletter, or Hacker News thread, all the reader sees is the title.
Security professionals are busy and skeptical. They often scan headlines and make split-second decisions on whether a post is worth their time. So your title needs to do the following:
Before crafting the title, understand who you’re writing for. In cybersecurity, readers may include:
Various readers are interested in various things. A novice could be interested in "what is X," whereas a red teamer could click on "how to bypass Y in Z."
Therefore, prior to writing the title, ask:
Let's examine title formats that actually get read by security readers. For each, we'll provide examples you can modify.
"How to" TitlesThey work because they offer actionable value.
Examples:
Tips: Reserve "how to" for tutorials, walkthroughs, or step-by-step guides. Reserve the rest of the title for clarity and specificity.
Listicles and Count-Based TitlesNumbers aid the brain in processing information rapidly.
Examples:
Tips: Steer clear of large numbers (such as 100). Use 3–15. Odd numbers tend to do better.
"X vs Y" or Comparison TitlesComparison posts assist readers in making a decision or increasing understanding.
Examples:
Utilize a question that your readers may Google or be curious about.
Examples:
These pique interest and provoke assumptions.
Examples:
Break down complicated subjects in easy-to-understand terms.
Examples:
People enjoy witnessing how attacks occur in the wild.
Examples:
These are good to use when there's a time-sensitive danger or critical update.
Examples:
Excellent for drawing students, juniors, or career changers.
Examples:
Security professionals adore tools. If your article discusses one, mention that.
Examples:
Be Specific: Write "How to Secure Your SSH Server from Brute-Force Attacks" rather than: How to Improve Security
Steer Clear of Jargon: Excessive technical terms in the title are likely to confuse or repel readers.
Keep Keywords Natural: Consider what readers would search. Use words like "vulnerability," "scan," "attack," or particular tools (such as "Wireshark").
Don't Clickbait: Cybersecurity readers appreciate honesty. If your title indicates "step-by-step guide," it had better be a guide.
A/B Test If You Can: Experiment with alternate headlines in newsletters, Twitter, or LinkedIn to find out what generates more response.
Bonus: Use This Checklist Before PublishingYour top cybersecurity content is still lost in the fray if the title does not pique interest. A good blog title isn't about misdirecting the reader, it's about being crystal clear and engaging in communicating value within.
Next time you sit down to draft a blog, begin with two or three potential titles before selecting the most appropriate. Test them. Edit them. And never forget about the reader.
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