The browser wars are back and OpenAI is joining the fight

OpenAI is preparing to launch an AI browser in the coming weeks, designed to fundamentally alter web browsing by integrating certain user interactions directly within ChatGPT, according to an exclusive Reuters report.

The anticipated release from OpenAI aims to reimagine the user’s online experience. A core aspect of this new browser involves maintaining specific user interactions within the ChatGPT environment. This approach contrasts with traditional web browsing methods, which typically involve directing users to external websites for information or engagement.

The reported functionality suggests a shift in how users might access and process information online. By keeping interactions contained within ChatGPT, OpenAI’s browser could streamline processes that currently require navigation across multiple external links or platforms. This could potentially reduce the need for users to leave the AI interface to complete certain tasks or gather specific details.

The announcement comes after rival Perplexity launched its own AI-powered browser, Comet, signaling a massive industry shift toward AI-native Browse.

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