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> Barbie, Hot Wheels Toy Maker to Use OpenAI Tech to Boost Productivity
Barbie, Hot Wheels Toy Maker to Use OpenAI Tech to Boost Productivity
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Barbie, Hot Wheels Toy Maker to Use OpenAI Tech to Boost Productivity
Technology
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tech
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DATE POSTED:
June 13, 2025
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Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later this year.
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> Barbie, Hot Wheels Toy Maker to Use OpenAI Tech to Boost Productivity