According to YouTube’s latest ‘Copyright Transparency Report’ the company had paid out $12bn of ad revenue to rightsholders as of December 2024 from content claimed and monetised through Content ID. That is up from more than $9bn at the end of 2023, suggesting Content ID payouts of $3bn last year. Bear in mind this isn’t all for music rightsholders: Content ID is also used by film studios, games companies and other media and entertainment rightsholders. Source: YouTube’s Content ID payouts to rightsholders have passed $12bn