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4 TikTok Alternatives to Consider
With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have bu...
Become a Social Media Creator in 2025: Your 9-Step Plan
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K v...
Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025.The announcement comes hot on the heels of ByteDance's CapCut temporary remo...
Instagram Reels Length: How Long Can Reels Be?
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your...
How the Instagram Algorithm Works: Your 2025 Guide
The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to a blog post shared by the Meta-owned platform, “a variety of algorithms, clas...
6 Social Listening Tools and What They’re Best for (With Alternatives)
Social listening is the art and science of monitoring what your buyers and potential customers are saying about:Your brandYour competitorsTopics related to your product or serviceStaying “in the kno...
Best Video Editing Software in 2025 — 15 Free + Paid Tools
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of ...
How to Increase Your Reach on Instagram: 14 Actionable and Easy Methods (For Every Content Type)
Instagram reach can seem like magic. How do some creators get tons of views while others rarely see it? And why do some quick, spur-of-the-moment posts seem to get more views than others you spend ho...
7 Predictions for Social Media in 2025 from Creator Economy Experts
In 2024, we saw social media evolve in many ways — from numerous updates to some platforms (cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok b...
How to Run Ads on TikTok: A Step-By-Step Guide to TikTok Advertising
Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy?Enter: TikTok ads. ...
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