Best Time to Post on Facebook: We Analyzed 1 Million Posts
When it comes to social media platforms, Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a F...
How to Create a Social Media Marketing Strategy in 7 Steps
A social media strategy might feel a little like a box-ticking exercise. Do you really need one to be successful on social media (especially if you’re a creator, rather than an enterprise social med...
15+ Newsletters for Creators and Marketers in 2025
If newsletters have a million fans, then I am one of them. If newsletters have only one fan, then that is me. If newsletters have no fans, I am no longer on earth.Drama aside, email newsletters are su...
We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why
At Buffer, we are always looking for ways to help our team work more effectively and creatively. Our latest investment in productivity is a company-wide AI Tools Stipend of $250 per teammate per year....
How to Use Substack: Lessons from What's Working for Creators
Substack has a reputation.Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in betwe...
Instagram’s Grid Just Changed — Here’s What You Need to Know
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now a...
