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Tag: advertising

Tag: advertising

How to write a crisis-proof social media policy
Every organization needs a social media policy. It’s a critical document that sets boundaries and expectations for eve...
Tapping Into the Mind: How Biofeedback is Revolutionizing Modern Advertising Strategy
Brands now use biofeedback to track real-time emotional reactions and optimize ads. UVA's Luca Cian explains how neuromarketing—via heart rate, brainwaves, and facial cues—helps marketers refine c...
AI and the Prospect of a Post-Big Tech Internet
This post is the first in a series where I explore whether emerging technologies can fix the broken internet. It all sta...
Changes for supporting European Union Political Ads Regulation in Google Ads API and Google Ads scripts
What’s changing? As announced last year, Google will stop serving political advertising in the European Union ahead of a new regulation taking effect in October 2025. On September 3, 2025, the Go...
Announcing v21 of the Google Ads API
Today, we’re announcing the v21 release of the Google Ads API. To use some of the v21 features, you must upgrade your client libraries and client code. All the updated client libraries and code exa...
Unlocking enhanced Performance Max targeting in the Google Ads API
We're excited to announce the launch of three powerful new features for Performance Max campaigns within the Google Ads API. These updates will give you greater control and flexibility over your Perf...
The Hidden Cost of Performance: How High-Load Specialization Warps Engineering Intuition
In high-performance software engineering, it’s easy to become so focused on optimization that you lose sight of broader business needs. This article shares lessons from my 20+ years building real-ti...
Amazon CEO considers ads in Alexa+ chats
Amazon CEO Andy Jassy indicated the company’s interest in incorporating advertising within Alexa+ conversations during...
Reddit earns $35M from AI licensing deals in Q2
Reddit released its second-quarter earnings, highlighting an increased emphasis on artificial intelligence. This strateg...
Meta to spend up to $72B on AI infrastructure in 2025
Meta Platforms is significantly increasing its investment in artificial intelligence infrastructure, encompassing data centers and servers, as revealed in its second-quarter earnings report. The compa...
Newswire > Tag: advertising

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